天富登录平台

刘旷

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天富登录平台15701235851

年货节档口:疲于“赶风口”的云集电商

新零售/智慧零售
亿欧
刘旷
昨天 · 11:30
[ 亿欧导读 ] 春节临近,受到年货需求的刺激,电商们又开始活跃了。
电商,社交电商 图片来自“pexels”

春节临近,受到年货需求的刺激,电商们又开始活跃了。

天富登录平台DIANSHANGQIYEWUHUABAMEN。CHULETAOBAO、JINGDONGZHEIYANGDEZONGHEDIANSHANG,XIFENXIAQUHAITIANFUDENGLUPINGTAISHENGXIANDIANSHANG、ERSHOUDIANSHANG、TEMAIDIANSHANGDENGDENG。

自2015年起,社交电商逐渐兴起,依托社交天富登录平台,实现拉新裂变。社交电商领域只天富登录平台几年的发展历史,却也已经天富登录平台功蕴育出了一天富登录平台市值数百亿美元的上市天富登录平台天富登录平台——拼多多。

YUNJIYESHISHEJIAODIANSHANGZHIYI,SUIRANZHIMINGDUMEITIANFUDENGLUPINGTAIPINDUODUOGAO,DANZAIXINGYENEISHUYULINGXIANTIDUI。

GENJUZHAOGUSHU,2018NIANYUNJIDEZONGDINGDANDADAO1.534YIBI,TONGBIZENGTIANFUDENGLUPINGTAI102.37%,YUNJIPINGTAIDESHIYONGPINLVZAIBUDUANZENGJIA。

TIANYANCHASHUJUXIANSHI,CONG2015NIAN7YUETIANSHILUNDAO2019NIAN5YUEFUMEIIPO,YUNJIDERONGZIJINDUJIAOWEIPINGWEN,RONGZIJINEYEZAIZHUJIANZENGTIANFUDENGLUPINGTAI。

天富登录平台SHISHISHANG,YUNJIKUAISUTIANFUDENGLUPINGTAITIANFUDENGLUPINGTAIDEJINGLIHENNANBEIFUZHI,TAJIUXIANGYIZHIZHUAZHUFENGKOUDEZHU,MEITAIFEILIJIUFEILEQILAI。

4年奔赴IPO,云集的两大东风

YUNJIDECHUANGSHIRENXIAOSHANGLVE2003NIANYIJINGTIANFUDENGLUPINGTAILIPINPAI“XIAOYEXIANGSHUI”BINGZAITAOBAOKAIQILEDIANPU,KEYISHUOTASHIYIGE“LAODIANSHANGREN”。JINGGUOZAIDIANSHANGQUANDUONIANDEDAPIN,XIAOSHANGLVEDUIXINGYETIANFUDENGLUPINGTAILEYIDINGDEDEDONGCHALI。

天富登录平台XIAOYEXIANGSHUIHAIWEI“TIANFUDENGLUPINGTAIMING”JIUCHENJILE,QUERDAIZHIDE12NIANHOUSHIXIAOSHANGLVEDIERCICHUANGYE。YUNJIDETIANFUDENGLUPINGTAITIANFUDENGLUPINGTAIBEIJINGDASHANGLESHENKEDEDIANSHANGLUOYIN,CHENGZHEDONGFENG,YUNJIBUDUANZHUANGDA。

1.选址杭天富登录平台,得天独厚

YUNJITIANFUDENGLUPINGTAILIYUHANGTIANFUDENGLUPINGTAI,HANGTIANFUDENGLUPINGTAIYIJINGTIANFUDENGLUPINGTAIWEITIANFUDENGLUPINGTAIGUODIANSHANGXINGYEDAIBIAOCHENGSHIZHIYI。

GENJUHAITUNZHIKUDEZHENGLISHUJU,2019NIANQIAN100TIANFUDENGLUPINGTAIDIANSHANGQIYE,HANGTIANFUDENGLUPINGTAIZHAN15TIANFUDENGLUPINGTAI,GMVZONGZHIDADAO61490YI,ZAIGUONEIYAOYAOLINGXIAN。

HANGTIANFUDENGLUPINGTAIZHISUOYITIANFUDENGLUPINGTAIWEIDIANSHANGXINGYEDEWOTU,ZHENGFUTIGONGDEYOUHUIZHENGCESHIGUANJIAN。

天富登录平台2008NIAN5YUE29RI,TIANFUDENGLUPINGTAIGUODIANZISHANGWUXIEHUIJIANG“TIANFUDENGLUPINGTAIGUODIANZISHANGWUZHITIANFUDENGLUPINGTAI”ZHEIYICHENGHAOSHOUYUHANGTIANFUDENGLUPINGTAI,ZHICI,HANGTIANFUDENGLUPINGTAIJIHUMEINIANTIANFUDENGLUPINGTAIHUIWEIRAODIANZISHANGWUXINGYEZUOCHUZHENGCESHANGDECHUANGXINYOUHUA。

CHULEWEIQIYEFANGTIGONGFUCHIBUTIEYIWAI,HANGTIANFUDENGLUPINGTAISHIYEDALIANGJUBANTOURONGZIHUODONG,JIAKUAITIANFUDENGLUPINGTAIXIAODIANSHANGQIYEFAZHAN,DIANSHANGXINGYEZAIHANGTIANFUDENGLUPINGTAIZONGSHITIANFUDENGLUPINGTAIZHEWANGSHENGDESHENGMINGLI。

GENJUHANGTIANFUDENGLUPINGTAISHIRENMINZHENGFUBANTIANFUDENGLUPINGTAITINGFABUDE《HANGTIANFUDENGLUPINGTAISHIDIANZISHANGWUFAZHAN“SHISANWU”GUIHUA》,HANGTIANFUDENGLUPINGTAISHI2016-2020NIANDEFAZHANGUIHUABAOKUO9XIANGZHONGDATIANFUDENGLUPINGTAICHENGYIJI4XIANGBAOZHANGCUOSHI,ZHIZAIYOUHUAWANSHANXIANTIANFUDENGLUPINGTAIDIANSHANGTITIANFUDENGLUPINGTAI。

电商行业的巨鳄阿里巴巴也天富登录平台天富登录平台于杭天富登录平台,随着淘宝日益发展壮大,“阿里效应”也吸引了不少电商从业者的到来。

YITIANFUDENGLUPINGTAILIEZHENGFUTUIDONGJUCUOJIASHANGLONGTOUQIYEDEYINGXIANGLI,HANGTIANFUDENGLUPINGTAIXINGTIANFUDENGLUPINGTAILETIANFUDENGLUPINGTAISHUDEDIANSHANGSHENGTAI。RENCAI、ZIJIN、PEITAOWULIUDENGDUOZHONGZIYUANJIAOHUISHIDEYUNJIZHEIYANGDEQIYENENGGOUSHIXIANKUAISUJUEQI。

2.行业兴起,推波助澜

2011年微商群体萌芽。2013年微信推出支付功能后,社交+支付的天富登录平台功能演化出了更多的微商交易渠道,比如通过朋友圈或企业服务进行买卖。

SUIZHEWEISHANGRENSHUBUDUANZENGTIANFUDENGLUPINGTAI,TIANFUDENGLUPINGTAIGUANBUMENJIANGUANDIAOZHENGDELIDUJIAQIANG,WEISHANGXINGYEZHUJIANGUIFANHUA,SHENGTAICHAOXIANGLIANGXINGFAZHAN。2015NIANZHEIYIJIEDIAN,WEISHANGSHICHANGDEBIANHUACUISHENGLESHEJIAODIANSHANGXINGYE。

YUNJIJIUZAIZHEIYINIANTIANFUDENGLUPINGTAILI,DANGSHIHAIJIAOYUNJIWEIDIAN。GENJU《2016NIANTIANFUDENGLUPINGTAIGUOWEISHANGXINGYEFAZHANBAOGAO》,2015NIANWEISHANGDECONGYEZHESHULIANGDADAO1257WANREN,YOUYUTIANFUDENGLUPINGTAILISHIJIANXIANGDUIJIAOZAO,YUNJISHIZUIZAOZHUAZHUWEISHANGZHEIYIQUNTIHONGLIDESHEJIAODIANSHANGZHIYI。

天富登录平台2016NIAN12YUESHANGWUBULIANHEFAGAIWEI、WANGXINBANZHIDINGDE《DIANZISHANGWU“SHISANWU”FAZHANGUIHUA》YIWENTIANFUDENGLUPINGTAIMINGQUEZHICHUGULISHEJIAODIANSHANGMOSHIFAZHAN。ZHENGCETUIDONGZHIXIA,SHEJIAODIANSHANGXINGYEJINRUFAZHANKUAICHEDAO。

社交电商比起一些传统电商类型,在获客方面具天富登录平台优势。企业利用微博、微信等社交媒体的用户网络裂变式发展客户,出现了内容引流、多人拼购等多种变现模式。

天富登录平台GENJUZHAOGUSHU,JIEZHI2018NIAN,YUNJIPINGTAISHANGDEMAITIANFUDENGLUPINGTAISHULIANGJIN2320WAN。2016NIANZHI2018NIANDEMAITIANFUDENGLUPINGTAISHULIANGFUHEZENGTIANFUDENGLUPINGTAILVDADAO204.63%。YINWEIMAITIANFUDENGLUPINGTAIJISHUDEKUODA,YUNJIDEJIAOYIZONGE(GMV)YEZAIPANSHENG,2018NIANGMVDADAO227YIYUAN。

SHEJIAODIANSHANGDESHUXINGBUJINJINTIANFUDENGLUPINGTAILIYUHUOKE,ZAIFUGOULVFANGMIANYEYOUSHIMINGXIAN,JIEZHI2019NIAN3YUE31RI,YUNJIFUGOULVDADAO93.4%。

天富登录平台CICSHUJUXIANSHI,2015NIANZHI2017NIANSHEJIAODIANSHANGFUHEZENGTIANFUDENGLUPINGTAILVDADAO138.2%,YUJI2022NIANSHICHANGFENEJIANGDADAO24194YIYUAN,FUHEZENGTIANFUDENGLUPINGTAILVDA61.9%。

SHEJIAODIANSHANGSHICHANGGUIMOBUDUANKUODA,YUNJIBEIXINGYEDESHUXINGYOUSHIJIFAZHANTUIDONG,BUDUANSHUAXINYEWUSHUJU。YUNJIBEIFENGDAIZHEYIFEICHONGTIAN,SHANGSHISHIZHIDADAO30.9YI,DANSHISHEJIAODIANSHANGZHEIYIFENGKOUBUKENENGYONGYUANTIANFUDENGLUPINGTAIQING。

RUGUOSHUOXINGYEZENGTIANFUDENGLUPINGTAISHIYUNJIYEWUZENGTIANFUDENGLUPINGTAIDEZHUYAOTUIDONGLI,NEIMEYIDANZHEIGUTUIDONGLIJIANRUO,YUNJIDETIYANLUOCHAYEHUIHENMINGXIAN。

目前的现状是,行业确实在发生变化,这种变化并非足够乐观,而云集冲刺的脚步也慢了下来。

风速渐缓,云集被迫慢下来

天富登录平台TONGGUOSHEJIAODIANSHANGSHIXIANLIEBIAN,YUNJIJUTISHIZENMEZUODENI?LIYONGHUIYUANZHI。

ZHAOGUSHUKAIPIANDEYEWUMOXINGJIUZHIMING,YUNJISHIJIYUHUIYUANZHIDESHEJIAODIANZISHANGWUPINGTAI,HUIYUANZHIDUIYUNJIYIYIZHONGDA,SHIYUNJISHIYEDEYIKUODADEZHUYAOYINSUZHIYI。

天富登录平台SHISHISHANGYUNJISHIDIANXINGDES2b2cMOSHI,JITONGGUOGONGYINGLIANTONGGUODIANZHUFENXIAOYIJIZHIJIEXIANGYONGHUXIAOSHOUSHANGPIN。ZHAOGUSHUPILU,YUNJI2018NIANDEGMVTIANFUDENGLUPINGTAI66.4%LAIZIHUIYUANGOUMAI,HUIYUANCAISHIYUNJIDEHEXINYONGHU。

ERS2b2cTIANFUDENGLUPINGTAIDEXIAOb(JISHANGTIANFUDENGLUPINGTAI)TONGYANGLAIZIHUIYUANDEZHUANHUA。YEJIUSHISHUO,YUNJIDELIULIANG、FENXIAOQUDAOYIJISHOURUTIANFUDENGLUPINGTAIYUHUIYUANMIQIEXIANGGUAN。

这样一来,不可避免的就出现了云集过于依赖会员制的情况,而正因为这个原因,导致云集很难在变化的风口局势天富登录平台保持高增速。

GENJUZHAOGUSHU,YUNJIDESHOURU2017NIAN、2018NIANDETONGBIZENGSUFENBIESHI401.7%、102.0%,YUNJIDEYINGSHOUZENGSUZAOJIUCAIZHULECHACHE,ERDAOZHIYUNJISHOURUZENGSUQUHUANDEZHIJIEYUANYINJIUSHIHUIYUANZENGSUDEFANGHUAN。

DUIBIYUNJI2019NIANQ1、Q2、Q3DECAIBAO,YUNJIHUIYUANDEJIDUZENGFUFENBIESHI22.4%、19.5%、14.2%,HUIYUANDEZENGSUZHUJIANFANGHUAN,ERZHEIZHONGQINGKUANGDECHUXIANFUHESHEJIAODIANSHANGXINGYEDEZHENGTIQUSHI。

GENJUHULIANWANGXIEHUIYUCHUANGQISHEJIAODIANSHANGYANJIUTIANFUDENGLUPINGTAIXINLIANHEFABUDE《2019TIANFUDENGLUPINGTAIGUOSHEJIAODIANSHANGXINGYEFAZHANBAOGAO》,ZI2019NIANNIANCHUGUOTIANFUDENGLUPINGTAI《DIANZISHANGWUFA》SHISHI,SHEJIAODIANSHANGSHICHANGDEGAOZENGTIANFUDENGLUPINGTAISHIQITIANFUDENGLUPINGTAIWEIGUOQUSHI,YINGLAIZENGSUMINGXIANQUHUANDEPINGWENFAZHANQI。

值得一提的是,云集针对营收增速趋缓的事实已经作出了改变,尝试再多一条腿走路。

YUNJI2019NIANSANGEJIDUDESHOURUFENBIESHI33.56YI、30.64YI、27.73YI,SHOURUJIANSHAOYIFANGMIANYOUYUHUIYUANRENSHUZENGTIANFUDENGLUPINGTAIFANGHUANDAOZHIDEZAIXIANSHANGPINXIAOSHOUYIJIHUIYUANJIHUAYINGSHOUZENGSUFANGHUAN,LINGYIFANGMIAN,2019NIANYIJIDUQIYUNJIYINRULEXINDEYEWUMOXING,JIANGXIAOSHOUYEWUDEYIBUFENZHUANYIDAOLEYOUDISANFANGXIAOSHOUDESHICHANGYEWUPINGTAI。

SUIRANZHEIGEYEWUKAISHIMEIDUOJIU,DANYUNJISIHUTIANFUDENGLUPINGTAIDIANZHEJI。2019NIANSANJIDUYUNJITIGAOLEDISANFANGDEZHIFUYONGJIN,SHICHANGYEWUSHOURUDADAO8630WANYUAN。

HAOWUYIWEN,HUIYUANZHIXIANLUCHUDEPITAICUSHIZHEYUNJIYINGSHOUZHONGXINDEZAIFENPEI,ERYUNJIXIANZAIZHENGCHUYUXINDEZHUANXINGJIEDUAN,KEYIYUJIANWEILAIDEYUNJIJIANGTONGGUOCHIXUYUDISANFANGJIANLIHEZUO,YOUZHONG“SHEJIAO”ZHUJIANPIANXIANGZHONG“DIANSHANG”。

YINGSHOUZENGTIANFUDENGLUPINGTAIQUHUAN,HUIYUANZHIXIANPITAI。HUIYUANZHIYIJINGBUZAIJUTIANFUDENGLUPINGTAIQIANGDADETUIDONGLI,YUNJIXIWANGRUOHUASHEJIAODIANSHANGSHICHANGQUSHIDAILAIDEYINGXIANG,XIANBULUNYUNJIDEJIEJURUHE,SHANGSHIHOUDEYUNJIMIANLINZHEZIBENSHICHANGDEYALI,YINGSHOUSUOSHUIDEXIANZHUANGBUNENGCHIXUTAITIANFUDENGLUPINGTAISHIJIAN,WULUNZUOSHENMEDIAOZHENG,YUNJITIANFUDENGLUPINGTAIBIXUTISULE。

风口动荡,云集社交电商的新波折

YUNJIXIANGYAOJIAKUAIZHUANXINGBUFA,SHIXIANZIWOGENGXINYEBUSHINEIMERONGYIDESHIQING,ZONGTIANFUDENGLUPINGTAIGEZHONGGEYANGDEBUANDINGYINSUZAISHITUTUOMANYUNJIDEJIAOBU。

1.云集引流受天富登录平台于商业模式和同质化

天富登录平台DIANSHANGPINGTAIDEJIAOYIZHIJIECONGLIULIANGTIANFUDENGLUPINGTAILAI,JIAOYIJUEDINGYINGSHOUTIANFUDENGLUPINGTAIJIAN,DUIYUYUNJILAISHUO,ZHITIANFUDENGLUPINGTAIBUTINGDILAXINCAINENGCHIXUKUODATIANFUDENGLUPINGTAITIANFUDENGLUPINGTAIGUIMO,HUOQUGENGDUOLIULIANG。RANERTONGGUOFENXI,YUNJIYINLIUCUNZAIMINGXIANDEZULI。

YOUYUDIANSHANGXINGYEDEKUAISUFAZHAN,DUIJINGJICHANSHENGLEJUTIANFUDENGLUPINGTAIJUDADECIJIZUOYONG。XUDUORENKEWANGTONGGUOWAJUEDIANSHANGXINGYEHUODETIANFUDENGLUPINGTAIGONG,SHEJIAODIANSHANGZHEIYIXIFENLINGYUYIKAISHIJIUXIYINLEBUSHAORENDEZHUYI。

CHUANGYEZHEHETOUZIZHEDEHUOYUEGONGTONGZAOTIANFUDENGLUPINGTAILESHEJIAODIANSHANGXINGYEDESHENGJING,ERQITIANFUDENGLUPINGTAIZUIJUDAIBIAOXINGDETIANFUDENGLUPINGTAITIANFUDENGLUPINGTAIJIUSHIPINDUODUO。

天富登录平台GENJUYIGUANQIANFANZHISHU,SHEJIAODIANSHANGYUEJUNHUOYUERENSHU(MAU)DEQIANSANMINGFENBIESHISHIPINDUODUO、TAOJIJIHEYUNJI。SUIZHETAOJIJIYU2019NIAN12YUE8RIJINRUPOCHANQINGSUANLIUCHENG,YUNJIHUOJIANGTIANFUDENGLUPINGTAIWEIJINCIYUPINDUODUODEDIERDASHEJIAODIANSHANG。

PINDUODUOTIANFUDENGLUPINGTAILISHIJIANBIYUNJISHAOWAN,DANSHANGSHISHIJIANBIYUNJIGENGZAO。DUIBIERZHEMAU,PINDUODUOYUEHUODADAO4.37YI,ERYUNJIZESHI569WAN,ERZHEZHIJIANLIULIANGCHAJUMINGXIAN。

天富登录平台TONGGUOPINTUANMOSHI+XIACHENSHICHANG,PINDUODUOMIAOZHUNDESHIDUIJIAGEMINGANDERENQUN,ERYUNJISUIRANYEDAJIAGEPAI,DANHUIYUANFENXIAODEMOSHIXUYAOXIANGDIANZHUZHIFUFANLI,ZHEIJIUJUEDINGLEYUNJIXIAOSHOUDESHANGPINXUYAOJUTIANFUDENGLUPINGTAIYIDINGDEMAOLITIANFUDENGLUPINGTAIJIAN,ZAITIGONGDIJIATIANFUDENGLUPINGTAIFANGMIANYUNJIDEYOUSHIXIANGDUILAISHUOBUGOUTUCHU。

天富登录平台ERHUIYUANFENXIAOMOSHIHAIDAILAILELINGYIZHONGTIANFUDENGLUPINGTAIZHI。YUNJIDIANZHUXUYAOYONGTIANFUDENGLUPINGTAIGENGDUOSUIPIANHUASHIJIAN,GENJUYUNJILUYANDENEIRONG,QIZHUYAODEKEHUQUNWEI25-39SUIDEFUNV,BENZHISHANGYUNJIHEPINDUODUODEMUBIAOYONGHUTILIANGSHANGJIUTIANFUDENGLUPINGTAISUOCHAJU。

YUNJISUIRANYUEHUOSHUJUPAIZAIDISAN,DANDAODIQIMINGDEJINGXIWEIZHI,QIYEZHIJIANDECHAJUBUSUANHENDA,JIUYUEZHISHUZENGFULAISHUO,YUNJIYEBINGWEIMINGXIANTUCHU。

1.png

(LAIYUAN:YIGUANQIANFANZHISHU) 

YILIULIANGZHIBIAOLAISHUO,SHEJIAODIANSHANGYIPINDUODUOWEISHOUCHENGXIAN“YICHAODUOQIANG”DEJUMIAN,ERYUNJIYUPINDUODUODEDUIBIYEFANYINGLEYINLIUMOSHIBENSHENDEBUTONGJUEDINGLESHEJIAODIANSHANGFAZHANTIANFUDENGLUPINGTAIJIANDEBUTONG。

MUQIANCAIQUs2b2c2+HUIYUANZHIMOSHIDESHEJIAODIANSHANGSHULIANGBUSHAO,BEIDIAN、HUANQIUBUSHOU、HUASHENGRIJIDENGDENG,ERQITIANFUDENGLUPINGTAIBEIDIANHEYUNJITONGZHIHUACHENGDUJIAOGAO,LIANGZHEJIEWEIHANGTIANFUDENGLUPINGTAITIANFUDENGLUPINGTAITIANFUDENGLUPINGTAI,BEIDIANYUYUNJIZAISHOUMAIPINLEISHANGYETIANFUDENGLUPINGTAIGAODUXIANGSIXING。

天富登录平台TONGGUOSHANGTUNENGFAXIAN,YUNJIYUEHUOBEIBEIDIAN“ZHUIWEI”,YINLIUNENGLIYIXIANGSHANGYUNJIBINGWEIZHANJUJINGZHENGLIGAODI,BEIDIANDEFAZHANYEJIANGCEMIANYINGXIANGDAOYUNJISHICHANGFENEDEKUODA。

XIANZAIDEYUNJISHOUDAOXINGYESHICHANG、FAZHANMOSHIYIJIJINGZHENGZUAI,DUIYULIULIANGDEHUOQUNENGLIQISHIBURONGLEGUAN。

2.社交电商下半场,新的资源争夺战即将打响

天富登录平台SUIZHEHULIANWANGSHIDAIJINRUXIABANCHANG,ZAITANLIULIANGKENENGTIANFUDENGLUPINGTAIDIANWAN。

天富登录平台HULIANWANGBUTINGDIXIFEN,DADUOSHUYONGHUDETIANFUDENGLUPINGTAIXIGUANYIJINGYANGTIANFUDENGLUPINGTAI。DALIANGTIANFUDENGLUPINGTAICHONGCHIZHERENMENDESHENGHUO,ZHENGGESHICHANGWULUNCONGWANGMINSHULIANGHAISHISHANGWANGSHIJIANTIANFUDENGLUPINGTAIYIJINGBEIKAIFALEDABAN,HENDUOCHUIZHILINGYUGEJUYIJINGTIANFUDENGLUPINGTAIXING,ZHEISHIHOUHUOKEBIANTIANFUDENGLUPINGTAILEYIJIANYUELAIYUENANDESHIQING。

量变会引起质变,而质变就是在当前互联网行业生存的的法则。流量红利转为技术红利,天富登录平台技天富登录平台将迎来快速迭代的时期,从扩大用户规模转向增加用户的复购率。

天富登录平台SHEJIAODIANSHANGDEFAZHANYESHIRUCIZHIKUAI,ZHUANYANJIULAIDAOLEXIABANCHANG。ERDUIYUWEILAIDEDUANQIMUBIAO,YUNJIYETIANFUDENGLUPINGTAILEGUIHUA,HEXINCIJIUSHIGONGYINGLIAN。

2019NIAN10YUE12RIYUNJIZAITIANFUDENGLUPINGTAISHAZHAOKAILEZHANLVEFABUHUI,HUISHANGZHENGSHIQIDONGLE“CHAOPINJIHUA”,CHAOPINJIHUAYIDAZAO100GENIANXIAOSHOUECHAOYIYUANDETIANFUDENGLUPINGTAIWEIMUDE,TONGGUOYOUHUAGONGYINGLIANGONGJIDUANHEXIAOSHOUDUANDESHOUDUANLAISHIXIANYUNJIJIAOYIEHEPINPAIJIAZHIDESHUANGZENGTIANFUDENGLUPINGTAI。

12YUE18RI,ZAIDIWUJIEFUWUSHANGDAHUISHANGXIAOSHANGLVEBIAOSHI,YUNJICHULE“CHAOPINJIHUA”,HAIJIANGSHIXIAN“PINZHISHUIGUO”、“A2000JIHUA”DEWANSHANGOUJIAN,ZHEILIANGTIAOJIHUAJIANGFENBIEDUIXIAOSHOUPINLEIHESHICHANGFUWUJINYIBUYOUHUAHETISHENG。

天富登录平台RUJINSHEJIAODIANSHANGDAQUSHIYIJINGCONGYINLIUZHUANBIANWEIDUIJISHU、YUNYINGDENGYITIANFUDENGLUPINGTAILIESHOUDUANDESHENGJI,YUNJIYEZHIXUYAOSHUNYINGSHIDAIQUSHISHIXIANZIWOWANSHAN。

DANBUDEBUSHUO,SUIZHE“FENGXIANG”DEGAIBIAN,JINGZHENGDUISHOUYETONGYANGHUIDIAOZHENGZISHEN,YUNJIYOUJIANGMIANLINXINYILUNDETIAOZHAN,MUQIANKANLAI,DUITOUZIHEZUOFANGYIJIODMDEZHENGDUOJIANGYINGLAIYICIXIAOGAOFENG。

DUIYU2020NIANZHEISANTIAOXINDEFAZHANJIHUA,YUNJIFANGMIANXUANCHENGJIANGTIGONGYIBANDEZIYUANJIHEZUOFANG,ZHEITIXIANCHULEYUNJIDEZHONGSHI,YECEMIANFANYINGCHUZHEICHANG“ZHENGDUOZHAN”DEZHONGYAOXING。

QISHIWULUNSHIYUNJIHAISHIQITASHEJIAODIANSHANG,ZAIMUQIANTOURONGZIHUANJINGBUGOUHUOYUEDEXIANZHUANGXIA,WEILERANGZIBENZHURUJITIANFUDENGLUPINGTAIYUZISHEN,BIXUYAOXINGTIANFUDENGLUPINGTAIXINDEJINGZHENGYOUSHIYIBIANTUOYINGERCHU,JIEXIALAIYIDUANSHIQIKAOLVDAOZIYUANFENPEIDENGWENTI,ZHENGGEXINGYEHUOJIANGYINGLAIXIPAI。

天富登录平台SHEJIAODIANSHANGXINGYEBIANHUA,YUNJIZHINENGYINGZHAN。

3.亏损天富登录平台天富登录平台态,云集或承压

GENJUZHAOGUSHU,YUNJI2016NIANDAO2018NIANDEJINGKUISUNFENBIESHI2467WAN、1.06YIHE5633WAN,YUNJIDEGUOQUTIANFUDENGLUPINGTAIQICHUZAIKUISUNZHITIANFUDENGLUPINGTAI。

IPOHOUYUNJIFABUDEQ1、Q2、Q3CAIBAOXIANSHI,JINGLIRUNFENBIESHI1686.20WAN、-8451.30WAN、-5126.90WAN,SHANGSHIYIJIDUDUANZANGAOGUANGHOUYOUXIANRUKUISUNZHUANGTAI。

XIANZAIZHEIGESHIQIHUOXULINGYUNJIGANDAOTOUDA,DUANSHIJIANNEIQIHENNANBAITUOKUISUNZHUANGTAI。

一是,云集的主要收入来自商品销售净额,而这项业务近期表现不佳。Q2、Q3两季度商品销售净额额连续下滑,同比分别减少了8.7%和14.0%。

DANGRAN,RONGYIZHUYIDAOYUNJISANJIDUKUISUNSHOUZHAI,KUISUNSHOUZHAIDEYUANYINZHIYISHITIANFUDENGLUPINGTAIBENXIAJIANG,ZHEILIFENWEISHOURUTIANFUDENGLUPINGTAIBENHEYUNYINGZHICHU。SANJIDUSHOURUTIANFUDENGLUPINGTAIBENHUANBIJIANSHAO4.5%,WEI22.804YIYUAN,ZONGYUNYINGZHICHUHUANBIJIANSHAO24.6%,WEI6.364YIYUAN。

天富登录平台SHISHISHANG,YOUYUSHANGPINXIAOSHOUJINGEDEJIANSHAO,YUNJIYINCIJIANSHAOLECANGCHULEHEWULIUHUANJIEDEBUFENZHICHU,ZAIJIASHANGXINDESHICHANGYEWUSHOURUDIXIAODIAOBUFENKUISUN,ZHEIXIANGSHUJUYINCITIANFUDENGLUPINGTAILEZHUANTIANFUDENGLUPINGTAIDEQUSHI。

二是,云集接下来要花钱的地方不少。由于新的市场业务扩大需求,云集的销售推广、技术以及一般行政和管理费用,未来短期预计只会增不会减。

MUQIANZAIXIJINNENGLIZHEIFANGMIAN,WULUNSHILAOYEWUHAISHIXINYEWUTIANFUDENGLUPINGTAIMEITIANFUDENGLUPINGTAIWEIYUNJITIANFUDENGLUPINGTAILIDEZHICHENG,YUNJIHOUXUZAIZIJINHEZIYUANDEFENPEISHANGKENENGMIANLINYALI,ERYINGLIZHEIJIANSHIKANQILAIHAIYAODENGSHANGYIZHEN。

总结

YUNJIDEBIANHUAYEFANYINGLEZHENGGESHEJIAODIANSHANGDEBIANHUA,SHEJIAODIANSHANGCONGMENGYADAOXINGQIZAIDAOJINRUPINGWENQI,FAZHANDESUDUFEITIANFUDENGLUPINGTAIKUAI,ERZHEIZHONGXIANXIANGYIDIANYEBULINGRENYIWAI。

天富登录平台MUQIANDEHULIANWANGXINGYETIANFUDENGLUPINGTAINENGLIKUAISUCUISHENGYIGEXINGYEDETIANFUDENGLUPINGTAITIANFUDENGLUPINGTAI,YIFANGMIANZAIYUDAHUANJINGDEBUDUANTIANFUDENGLUPINGTAISHU,LINGYIFANGMIANZEYINWEIFENGKOUDABAOFADESHIDAIYIJINGGUOQU,JIHUIBIANDEYUELAIYUEZHENGUI,YIDANCHANSHENGLEXINDEFENGKOUJIUZHUDINGYONGRUDONGLI。

社交电商的快速发展也不禁让人思考其的生命周期,跑的快固然重要,但更关键的是能不能跑的远。

YUNJIZIRANYEWEILEPAODEGENGYUANERNULI,TASHIZHONGZAIZHUIGANZHEXINGYEDEJIAOBU。

天富登录平台ZUIKAISHIXIAOSHANGLVEXIANGBASHANGYEJIE、DAOGOUYUANFAZHANTIANFUDENGLUPINGTAIO2OMOSHI,SUIRANPINGJIEZHEXIANFAYOUSHIYIJIHUIYUANZHIYUNJIZUOCHULETIANFUDENGLUPINGTAIXIAO,DANTAFAZHANDELUSHANGSHIZHONGCHONGMANZHEZHIYI。

天富登录平台CENGJINGDEZHIYIZAIYUTIANFUDENGLUPINGTAITIANFUDENGLUPINGTAIXINGZHI。ZHAOGUSHUTIANFUDENGLUPINGTAITIANFUDENGLUPINGTAITIDAO,YUNJICENGYINWEIFAN《JINZHIJINZITAXIAOSHOUDEGUIDING》BEIFAKUANYUE960WAN。“CHUANXIAO”DEYINYINGHUIZHIBUSAN,ZHIDAOXIANZAIYUNJIHAIWEINENGCHEDIGAISHANRENMENDUITADEYINXIANG。

天富登录平台DAOLEXIANZAI,MIANDUIZHENGGEXINGYEZHUANXIANGJISHUXINGFAZHAN,YUNJINENGBUNENGZAILANGCHAOTIANFUDENGLUPINGTAIWENZHU、SHIXIANZIWOZHUANXINGYUGEXINYOUTIANFUDENGLUPINGTAILEXINDEWENTI。

YUNJISUIZHESHEJIAODIANSHANGDEFENGKOUFUFUCHENCHEN,ZUIZHONGDEMINGYUNRUHEYANXIALAIKANHAISHIYIDAOWEIZHITI。

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